LINES OF JOY

DOVE ⭐ SILVER WINNER CÍRCULO CREATIVO

let’s redefine wrinkles

To celebrate the 20th anniversary of Real Beauty, Dove aimed to inspire women to feel more positive about their appearance and to broaden the definition of beauty in our society. We decided to create a campaign to transform the fear of wrinkles into a reminder of joy.

Copywriters: Medelayne Meza, Bea Ytuarte | Art Direction: Emilia Manzanilla

PRINTS

OUT OF HOME | Exhibition

We invited women to join the campaign by sharing their life stories behind each wrinkle. We turned these stories into a street exhibition celebrating real beauty.